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Institutional investors are taking a closer look at sports—not just as a passion project, but as a distinct and evolving asset class.

In this episode of Market Pulse, Jason Wright, managing partner and head of investments for Project Level at Ariel Investments, joins Northern Trust’s Grant Johnsey to explore the investment case for women’s sports. Drawing on his experience as a former NFL executive and operator, Wright explains where he sees inefficiencies in the market, what’s driving growth across teams and leagues, and how investors should think about sports within a diversified portfolio.

The conversation covers the structural dynamics shaping the industry, from media rights and valuation gaps to the emergence of a new, underserved fan base. Wright also outlines how Project Level is approaching the space—investing not only in teams, but across the broader ecosystem supporting the future of women’s sports.

Important Disclosures

The audio podcast is being provided for informational and educational purposes only and is not meant to be taken as investment advice or a recommendation of any specific investment product or strategy. The information does not take your financial situation, investment objective(s), or risk tolerance into consideration. Listeners, including professionals, should under no circumstances rely upon this information as a substitute for their own research or for obtaining specific legal, investment, accounting or tax advice from their own counsel.

Non‑U.S. Small Cap Equities

Non‑U.S. small cap equities may provide diversification and growth potential but carry elevated risks. These include currency volatility (e.g., U.S. dollar strength reducing returns), higher volatility, and lower liquidity. These securities are more sensitive to local economic, political, and regulatory conditions and may underperform in certain market cycles. They may include lower-quality or unprofitable issuers and are more exposed to trade policy and geopolitical developments.

Alternative Investments

Alternative investments are not suitable for all investors. Hedge funds use leverage, derivatives, and short selling, which can amplify losses. These investments are typically illiquid, lack regular pricing transparency, and charge high fees that may reduce returns. Interests are not readily transferable, and a secondary market may not exist. Investors should also consider tax complexity and reduced regulatory oversight compared to mutual funds.

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In this episode of Market Pulse by Faster Forward, host Grant Johnsey is joined by Adam Freda, Managing Director at 50 South Capital, for an in-depth conversation on the evolving private equity landscape.

They explore how recent market conditions have challenged traditional assumptions around liquidity and diversification, why private equity secondaries have grown into a critical source of flexibility for institutional investors, and how continuation vehicles are reshaping exit strategies. Adam also breaks down the growing role of evergreen funds—what they solve for, where risks can emerge, and why they’re likely to coexist alongside traditional closed-end funds rather than replace them.

The discussion covers portfolio construction across vintages and strategies, the importance of manager quality in volatile environments, and how investors are navigating private equity and private credit amid higher rates, slower exits, and rapid technological change. Listen in to understand today’s private markets—and what to watch next.

Grant Johnsey is a FINRA‑registered representative of Northern Trust Securities, Inc. Adam Freda is not FINRA registered and is an employee of 50 South Capital, an affiliate asset management firm of Northern Trust. Adam Freda is not acting in a broker‑dealer capacity and does not offer brokerage services.

This podcast is presented for informational and educational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security, strategy, or investment product.

Any references to returns, performance characteristics, or investment outcomes are illustrative and not guaranteed. Past performance is not indicative of future results. Actual outcomes may vary significantly.

Northern Trust Asset Servicing, Northern Trust Securities, Inc., and 50 South Capital are affiliated entities under the Northern Trust corporate structure. Statements made by representatives of affiliated entities reflect their respective perspectives and business lines.

Investment products and services referenced may not be available in all jurisdictions and are offered only where permitted by law and regulation.

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In this episode of Market Pulse, host Grant Johnsey sits down with Mike Kelly, founder and managing partner of Developer Town, to explore how artificial intelligence is reshaping both personal productivity and the corporate landscape. Mike shares practical examples of leveraging AI at home and work, discusses the challenges and opportunities of deploying AI in large organizations, and offers actionable advice for business leaders preparing for an AI-driven future. The conversation also dives into the evolving role of AI agents, data security, and the impact of open-source innovation on markets and investing. This episode delivers fresh insights on navigating the fast-changing world of AI.